Sydney, New South Wales – 1 July 2026
Premium Australian mixer and soft drink brand Sodasmith has appointed Fesq & Company as its exclusive distribution partner across Australia's eastern seaboard, accelerating the brand's next phase of growth.
The partnership will see Fesq & Company represent the full Sodasmith portfolio across New South Wales, Victoria and Queensland, expanding the brand's reach across both on-premise venues and independent liquor retailers.
The appointment brings together two independent, family-owned businesses with a shared commitment to quality, long-term brand building and exceptional customer relationships.
Founded in Sydney in 1848, Fesq & Company is one of Australia's oldest independent beverage distributors, with more than 175 years of experience connecting premium producers with hospitality venues and retailers nationwide.
Sodasmith founder and Chief Craftswoman Monica Callinan said the partnership represents an exciting new chapter for the brand.
"From our earliest conversations, it was clear that Fesq & Company understood not only our products, but the motivation behind creating Sodasmith and our vision for the future of the brand.
"As a founder-led business, finding a partner that shares our long-term approach to building premium brands was essential. Having spent much of our careers in and around the Australian wine industry, my husband and I have admired Fesq & Company for many years. Their portfolio includes some of Australia's most respected producers, making them a natural fit for Sodasmith.
"Fesq's expertise and strong industry relationships make them the ideal partner as we continue to grow."
Harriet Fesq, Director at Fesq & Company, said Sodasmith is a natural fit within the company's premium drinks portfolio.
"Sodasmith has created a distinctive Australian brand with strong consumer appeal, outstanding product quality and a compelling provenance story.
"As a total beverage distributor, partnerships like this are central to how we're building the Fesq portfolio, bringing together the best independent premium brands across spirits, wine and beyond.
"We are delighted to welcome the team and look forward to building the brand together across the eastern seaboard."
Since launching in 2022, Sodasmith has emerged as a leading independent player in Australia's growing premium adult soft drink category.
Crafted using Tasmanian mountain spring water and native Australian ingredients, Sodasmith has built a loyal following through its range of premium mixers and soft drinks that celebrate local provenance and contemporary Australian flavour.
The partnership with Fesq & Company reflects Sodasmith's ambition to expand its presence in the premium beverage market while remaining true to its independent roots, craftsmanship and commitment to quality.